Institutions

The type of media institution that would be likely to distribute my magazine would be a company like IPC as they would have the resources to distribute the magazine over a larger area as they are owned by Time Warner, which is one of the largest multinational media companies in the world. This would be a good decision as my magazine is most similar to Kerrang! which is published by Bauer, IPC's biggest rival in the UK. This would give competition to the other publishing company as IPC do not have a magazine that is similar to Kerrang!

This would be an advantage as my magazine would become more widely available, therefore increasing the amount of people who would be able to buy the magazine and this would then increase the number of people who would read it and in turn this could get more people to buy it through word of mouth. Also the company would be able to promote the magazine better through web based synergy. A web based version of the magazine would give the magazine much more interaction with an audience as it could be advertised through other websites giving it a much larger distribution and not limiting the amount of advertisement.